Fun88 E-Sports +” new business format further implemented

1. The new business format of “E-Sports +” is further implemented
In 2023, with the resumption of the Hangzhou Asian Games and many offline e-sports events, the sportsization process of e-sports is accelerating, and the Asian e-sports industry has released more new imagination space to the outside world. At the same time, as an extremely important branch of the gaming industry, the e-sports industry is also one of the most representative industries in the digital economy. Due to its significant cross-border integration characteristics, Fun88 has shown unique advantages in co-resonance with sports, cultural creativity, cultural tourism and many real economy formats, and has huge development potential in the field of digital industry and digital content. Fun88 research data shows that the total revenue of China’s e-sports industry has reached 144.503 billion yuan in 2022, with a user base of 488 million, and a total of 108 e-sports events were held throughout the year.

2. Sustainable development of the e-sports industry
With the empowerment of the 2023 Asian Games, the e-sports industry is bound to further explode in the Asian market. In China, many local governments have successively launched e-sports support policies in the past two years, such as Shenzhen City’s several measures on building an international e-sports capital, Shanghai City’s 20 Opinions on Promoting the Healthy Development of the E-sports Industry, and Hangzhou City’s Several opinions on promoting the high-quality development of Hangzhou’s animation, gaming and e-sports industries in the new era were launched.

Internationally, the European Parliament passed a resolution supporting the development of the e-sports and gaming industries, which highly recognized the huge value and potential of e-sports and gaming. France is taking the 2024 Paris Olympics as an opportunity to actively promote the hosting of international e-sports events and promote the inclusion of e-sports in the Olympics. Many regions in South Korea are preparing to build e-sports parks and exclusive e-sports stadiums to revitalize the local e-sports industry. Denmark has elevated e-sports to an important national strategic level, promoting the construction of a top-down and complete e-sports platform with sustainable development, cultivating e-sports players and talents in related industries, and creating employment and fiscal revenue through the commercialization of e-sports.

There is no doubt that e-sports, as an emerging sports industry, has great room for growth and expansion. It is urgent to promote and promote the high-quality development of the e-sports industry. Among them, “e-sports instructors”, as a new role in the development process of the e-sports industry, are taking on the important task of helping to improve industrial services and advance standards and standards. Fun88 also arranges professional e-sports analysts during the live broadcast of e-sports events to provide game explanations for players.

3. Believe that the status of e-sports has been substantially improved
In the past ten years, the e-sports industry has gone through a difficult period of growth, from being purely entertainment and not recognized, to gradually being industrialized and recognized and understood by mainstream society. In 2018, e-sports debuted as a performance event at the Jakarta Asian Games. Since then, e-sports has taken a big step forward – becoming an official event at the Hangzhou Asian Games, and its status has been affirmed in a substantial way. Fun88 believes that although e-sports has not yet entered the Olympic Games, it has opened the door to the Asian Games, indicating that the Olympic Games are not far away.

4. Will promote the development of e-sports game industry
The Asian Games may serve as an opportunity to attract more ordinary users to participate in e-sports, thereby stimulating the demand for e-sports guidance. Some experts pointed out that e-sports related industries are a huge emerging industry that is developing rapidly around the world and have huge economic and social effects. The e-sports service industry, as a link between professional players and ordinary users, will attract much attention. Fun88 will provide players with comprehensive and high-quality e-sports game services, allowing players to experience excellent game services. Kering E-sports and IM E-sports venues continue to provide digital e-sports + games for everyone, allowing players to truly experience the excitement and surprise of e-sports games.